Jorge O. Bühler-Vidal is Director of Polyolefins Consulting, L.L.C., which provides market, product and process technology selection consulting to the polyolefins industry. He is also President of the PetroChemical Consulting Alliance, a joint undertaking to provide consulting products and services to clients in the worldwide petrochemical and plastics industries. Previously he was at Union Carbide, where he had responsibility for a diverse range of technologies associated with the production processes for polyethylene and polypropylene. He was Team Leader in charge of providing product and marketing support to the global licensing activities of Univation Technologies.